I am going to take you through the top ten secrets you can use to land music placement opportunities. Getting music placement opportunities is certainly the dream of most if not all music artists, therefore going through this blog today, is an added advantage and will put you well ahead of the rest if you put to practice, the secrets I am about to tell you. But before we go there, perhaps there are some of us who still do not understand what the term music placement means. Do not worry, I’ll explain it to you. A music placement is where you make a contract with another party for the use of your music in movies, television shows, video-games, and such kinds of platforms. The act of your music being taken for use in such platforms is what is known as music placement.
What can you do to get the music placement opportunities? Here are the top ten secrets.
i) Ensure you have an active social media pages
Most probably, before you are offered a placement deal, the music supervisors will want to know more about you. And the very first thing that will probably click on their minds is to search and look at your social media pages. This is why it is very important to always make sure that you maintain a very professional social media profile. Make sure that the music you post on such platforms is of high quality. You should also try to be on as many social media platforms as possible and maintain your visibility in all of them.
ii) Conduct extensive research.
If you really want to be considered for a sync deal, then you better do your research work well. Search and look up every single person who can help you get the sync deal. Find out the music supervisors to contact and get to know how you can contact them. You can’t just sit down and hope that opportunities will come looking for you. No, you must put your best foot forward and do your research work.
iii) Interact with as many people as possible
Getting sync deals is basically dependent on who you know. That is why it is advisable to get to know as many people as possible. Attend various events, seminars, conferences, and meetings. Make a point to go to all these social gatherings and strike conversations with as many people as possible. One thing for a fact is that the placements you get will always be because of someone you know. That is how the music industry works. The earlier you realize and accept that, the better. Knowing many people will be a plus, for sure!
iv) Get out of your comfort zone and look for opportunities
Listen, there is no miracle that is going to happen if you don’t make it happen. Honestly, you cannot just sit back. No, that is not how it works. Well, it’s okay to hire or contract people to help you out in finding sync opportunities, but that alone is not enough too. To make it big, you have to personally make the effort and it is rewarding to do so; I can assure you.
v) Travel to as many places as possible
Visiting major towns and cities will certainly increase your chances of getting sync opportunities. This is because it is in such places that you will have a better opportunity in knowing the right people, and most certainly more people. Getting to converse, physically, with such people, in such places, will enable you to achieve your goals as an artist.
These are sacrifices that you must be willing to make.
vi) Ensure you make music of high quality
Now, this is more of self-explanatory. The key to getting any opportunity whether in the music industry or otherwise is making products that are of high quality. A piece of high-quality music will therefore be a gate opener and a big plus for you. The higher the quality of your music the higher the demand will be. You should hence do everything possible to ensure that you create high-quality music. Because nobody, and I repeat, nobody would go for poor-quality music.
vii) Try going to various recording studios
This can prove to be tiring sometimes but will be worth at the end of the day. Therefore, try as much as possible to visit various recording studios you possibly can. Recording studios are certainly one of the places where you can meet the right people to help you get placement opportunities. Try to understand the dynamics of each and every recording studio before you visit. This will help you know what you can and cannot do. Whatever it takes, just make sure you utilize such visits to your advantage.
viii) Work on your confidence
Until you are confident, striking conversation with strangers can be a hell of an experience. You could attend as many events as possible and visit as many cities or go to as many recording studios, but if you do not have the confidence to approach people, your attendance and visits will just be futile and yield nothing. Nobody ever wants to feel uneasy, that is why people love being near confident people. If confidence is a problem, try as much as possible to work on it.
ix) Make friends with people who help you improve
This is probably a statement that you have heard several times. Its application in the music industry is not an exception. The people you surround yourself with are very important and should be the ones to push you to be better and do better. Make friends with people who are smarter than you. It will go a long way in helping you succeed not only in getting sync opportunities but in excelling in your music career as a whole.
x) Never, ever give up!
Last but not the least, it is very easy to be discouraged and give up, very easy. But do not go down that easy slope. Good things and particularly good music placement opportunities, to be precise, take time. If you fail to get a licensing opportunity that you were eyeing, just relax, that is not the end of life. Continue pushing on, and one day, just one day, things will work out. What I know for sure is that things will always work out, always.
Have you ever tried getting a music placement opportunity? Did you succeed? What is one of the challenges that you face? Or fear facing? Drop your responses in the comments section below and let us know more about you and your music career. If you need any help you can also reach out to us. Questions, comments, and suggestions are equally welcome.
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